Almost everything written about food tours is written by people who sell one, and the answer to every question is therefore yes. Yes it is worth it, yes this is the right month, yes we can work around your diet. We sell them too, and the difference we can offer is that we sell four hundred and twenty-nine of them across sixteen cities, so we can count things instead of asserting them.
These seven pages are the decisions that come before the booking. The numbers in them are counted from our own catalogue and dated, the legal points are read in the statutes, and where the honest answer is that you should not book anything, it says so.
The seven guides
Roughly in the order the questions arrive.
When to go
The weather calendar and the harvest calendar, which rarely agree. Month by month for all sixteen cities.
Are food tours worth it?
The arithmetic, the cities where we would skip it, and the ones where a guide pays for itself.
How to choose one
Reading a listing properly: the four formats, the fifteen tours that cannot be cancelled, and the six things worth a second look.
What actually happens
How long, how far, how many tastings, whether to eat beforehand, and the etiquette nobody writes down.
What to wear and bring
You barely walk. You stand. The eight-item kit and the dress codes that decide whether you get in.
Eating safely
What the health agencies actually say about street food, and which famous rules the evidence does not support.
Allergies and dietary needs
An allergy is not a preference. What EU law already gives you, and what 429 listings actually declare.
Book the format the city is best at
This is the single most useful thing on this page, and it comes straight out of what each city actually sells rather than out of anyone's opinion. A city with sixty cooking classes and eleven walking tours is telling you something about itself.
| City | Book this | Rather than |
|---|---|---|
| Rome | A neighbourhood food walk, Trastevere or Testaccio | A cooking class, unless pasta is the point of the trip |
| Florence | A day in Chianti with the wineries | A city walk. Florence's food is Tuscany's, and Tuscany is outside the walls |
| Naples | A pizza class, where the format is strongest anywhere | Nothing. The street food walk is also excellent and costs less |
| Athens | A market and neighbourhood walk | A cooking class, unless you want the filo technique |
| Porto | One day covering the cellars and the Douro | A second guided day. One covers the north |
| San Sebastian | Doing the pintxos crawl yourself | The most expensive guided evening in this catalogue |
| Tokyo | An evening izakaya tour, for the doors it opens | A daytime market tour, which you can do alone |
| Hanoi | A street food walk, for the prices nobody writes down | Anything else. This is the strongest case on the site |
| Hoi An | A cooking class. Every listing here is one | Looking for a walk. There isn't one worth booking |
| Bangkok | An evening street food tour in Chinatown | A midday anything, in April especially |
| Marrakech | A cooking class in a riad | An unguided wander of the souks on day one |
| Mexico City | A taco walk across two or three neighbourhoods | A single-neighbourhood tour. The city is too big for that |
| Lima | A market tour and a ceviche class | An evening cevicheria. The fish is a morning purchase |
| Medellin | A coffee farm day, seed to cup | A city food tour. The product here is coffee |
| New York | A neighbourhood walk, and pick the neighbourhood | A greatest-hits tour of the whole island |
| Melbourne | The laneways, or a Yarra Valley wine day | Either one twice |
Five numbers worth knowing before you book anything
Three and a half hours is the median length, and anything over six is a day trip with food in it rather than a food tour. Thirty-seven listings here cross that line and the longest runs twelve hours.
Twelve people is the median cap, and it is not a marketing number. It is roughly the group a small place will still seat and a guide can still talk to on a street without shouting. Fifty-five listings allow more than twenty, and two Naples pizza classes declare caps of 9,999 and 20,000, which is what an empty field looks like when a booking system fills it in for you.
Twenty euros an hour is what the median works out at. The food on the tour is worth perhaps a third of that, so the rest is selection, access and explanation. In some cities that is a bargain and in others it is not, which is the whole subject of one of these pages.
Fifteen out of 429 cannot be cancelled at all. Free cancellation until the day before is the norm here, but it is a commercial policy rather than a right, and a dated leisure booking has no fourteen day cooling-off period in the European Union.
4.90 is the weighted average rating across 388,065 reviews. A score that never moves carries no information. The review count still does, and so does the group cap.
The order that works
Pick the city's strongest format from the table above. Check three fields before you read a single review: the group cap, the duration and the cancellation line. Book it for early in your trip, because a walk gives you a list you can spend the rest of the week on.
Then come hungry, arrive twenty minutes early, and ask the guide at the end where they eat on their day off. That last question is free and it is the most valuable thing on the tour.
What these pages will not do
They will not give you a figure that needs updating every year. Where a number moves, either it is dated on the page or it is not there: prices, exchange rates, minimum wages and this year's festival dates are all things a page cannot promise to keep true, and a page that quietly stops being true is worse than one that never said.
They will not print a translated medical phrase for an allergy, because we cannot guarantee eight scripts and a subtly wrong sentence there is worse than no sentence.
And they will not give a verdict where the evidence does not support one. Several questions on these pages end with the answer that it is genuinely contested, which reads worse and is more useful.
What a guided food day actually costs
Budgeting for this is harder than it should be, because the published prices move with the local cost of living rather than with what you get. Three broadly comparable hours cost twenty-six euros in Hanoi and a hundred and fifty-five in San Sebastian, and the difference is not four times the tour.
Here is the median for one experience in each of the sixteen cities, counted across everything we sell. Use it to decide how many to book rather than which one: in the cheap half of this list a second tour costs less than a restaurant dinner, and in the expensive half one is plenty.
| City | Median | What that buys |
|---|---|---|
| Hoi An | 26 EUR | A cooking class with the market walk in front of it |
| Hanoi | 26 EUR | An Old Quarter street food walk, six to ten stops |
| Marrakech | 37 EUR | A riad cooking class, or a medina walk |
| Bangkok | 38 EUR | An evening in Chinatown, fifteen tastings |
| Naples | 47 EUR | A pizza class, or a fried food walk in the old town |
| Lima | 61 EUR | A ceviche class, or the Surquillo market |
| Rome | 65 EUR | A Trastevere or Testaccio walk |
| Tokyo | 73 EUR | An izakaya evening, and the doors that come with it |
| Porto | 75 EUR | Cellars across the river, or a food walk |
| Athens | 82 EUR | The market and the old districts, twenty tastings |
| Florence | 86 EUR | A Chianti day, or a class in the city |
| New York | 86 EUR | One neighbourhood, done properly |
| Mexico City | 99 EUR | A taco walk across two or three districts |
| Medellin | 104 EUR | A coffee farm day, seed to cup |
| Melbourne | 108 EUR | The laneways, or a Yarra Valley wine day |
| San Sebastian | 155 EUR | A guided pintxos evening you could do alone |
Two things that table hides and should not. The tip is not in it, and it is almost never included: budget five to ten per cent of the ticket in cash. And in the cities at the bottom of the list the tour is often a larger share of the day's spending than everything you will eat unguided that week, which is worth knowing before you book three of them.
Before you start
How many food tours should I book on one trip?
One in most cities, two where they are cheap enough that the second teaches you as much as the first, which on this site means Vietnam, Thailand, Morocco and Naples. In Porto specifically, one covers the whole of northern Portugal and a second will show you the same things.
Early in the trip or late?
Early. A walk hands you a neighbourhood, a vocabulary and a list of places, and all three compound over the days that follow. Cooking classes are the exception and work better later, once you have eaten enough to recognise what you are making.
Is the expensive one better?
Not in our data. Price tracks the local cost of living far more than quality: three comparable hours cost 26 euros in Hanoi and 155 in San Sebastian. Judge by the review count and the declared group size instead.
What if I have a serious food allergy?
Read the dietary needs page before you book anything. Several major operators state in writing that guests with severe or life-threatening allergies should not take a group food tour, and that position is more responsible than a reassurance would be.
Do I need to book ahead, or can I decide on the day?
Ahead, but not far ahead. Free cancellation until the day before covers 413 of the 429 experiences here, so booking a week out costs you nothing in flexibility. The ones that sell out are the small-group tours capped under eight and cooking classes in the cities built around them.
Data verified on. All catalogue figures counted across the 429 experiences published on this site. Each page in this section carries its own additional sources.
Or start from the map
Sixteen cities in thirteen countries, each with the formats that city is actually built around.